888 Casino renews its agreement with the New York Jets
SECAUCUS, NEW JERSEY – SEPTEMBER 23, 2019 –A frontrunner in the online gambling industry, 888 has announced the revival of its sponsorship deal with NFL for the upcoming 2019-2020 season. This extension of sponsorship with the New York Jets is a result of the fruitful partnership between the two parties from the previous year.
An exclusive deal that created headlines was the first of its kind. It has been resolved that 888casino.com branding will be displayed in the MetLife Stadium. With over 82,000 seats in the stadium, the 888 branding will be featured across the entire stadium including the ‘red zone’ through all the eight seasons of the New York Jets home games. On the social media platform, 888casino.com will be promoted across the NFL team’s official website and on other channels. 98.7 ESPN, broadcasting the Jets sessions will also rope in its promotion.
This deal is anticipated to enable 888 utilize the New York Jets platform to promote its services via different sites and apps that reach out to an audience in New Jersey. Not only will this partnership prove to be beneficial for promoting 888, it will also call for additional cooperation throughout the football season for reaching out to the targeted audience.
The Head of Group Commercial Development, Yaniv Sherman said that this extension of the deal between the NYJ and 888casino.com for another year in a row relays the optimistic plans of expanding and reiterates their interest in supporting online gambling in the US sports community. He mentioned that this effort was a milestone for the stalwart casino operator in the US. Adding on his remarks, Ian Lasher, the Senior Vice President of Corporate Partnerships from New York Jets’ said that they were proud to extend this partnership with 888casino.com and that their involvement in the gaming space would enable them to create an enhanced digital platform to connect better with more football fans. He says, “The extension of the deal will continue to strengthen and expand the brand across the US market. This will aid their growth strategy to become a leading operator in the developing and potentially significant US online gaming market.”
888 casino had earlier launched its novel online casino niche in July in the New Jersey market and this deal comes as a positive step to support the company’s growth in the US.
In 2013, 888 casino had launched the brand in three prominent regions in the US including Delaware, New Jersey and Nevada. The company has evolved as a supreme brand with its refined services and customer friendly interface. This continuation of this partnership is all set to enhance the cutting-edge online gaming experience.
Showcasing the company’s best products and services offered to players, 888 casino has successfully created a niche for itself. It offers a responsive and customized platform to its customers in New Jersey for an enriched gaming experience where they can enjoy premium casino games including poker tournaments and a variety of sports betting markets. All this can be accessed from a single account making it convenient and safe for the customers.
About 888 Holdings Public Limited Company (888)
As one of the top reputed online gaming providers in the internet gaming industry, 888 has always been dedicated to providing its customers with state-of-the-art gaming solutions. The company has been leading from the gaming products market and offers a safe and secure gambling environment to all its players.
888 Holdings PLC was founded in 1997 and since then has been catering its B2B partners and players with a world-class gaming experience. With proprietary gaming technology and networks as its core business plan, the eminent 888 Group houses two business lines. One is the B2C and the other is the B2B. The former operates under the 888 brands while the latter is implemented through Dragonfish, which facilitates a platform for establishing its online presence and monetizing their individual brands. 888’s website operates as an entertainment hub rather than a mere gaming site. The interactive and intuitive interface hosts a special platform where people with common interests can connect with one another. The customer facing sites powered by 888 are accessible via at http://corporate.888.com/.